00:00:53:15   I'm asked to create and produce from graphics,
00:00:56:07   graphic charts, designs, from design elements
00:00:58:02   already conceived,
00:01:00:00   to animate them and bring them to life;
00:01:03:11   or another part of my work,
00:01:05:12   being an artistic director,
00:01:08:00   one asks me to create everything from A to Z.
00:01:11:05   People quite often come to see us because
00:01:12:22   they have seen our Reel Demo.
00:01:15:02   They say to themselves: "that it's exactly what I want",
00:01:17:11   without formalising their request,
00:01:20:02   they arrive with designs that do or don't exist,
00:01:22:12   we must bring things to life,
00:01:23:23   which in their essence are inert.
00:01:27:06   I'm originally an editor.
00:01:29:12   I stumbled into Multimedia
00:01:30:04   and I saw a film by Gmunk.
00:01:31:17   I reconsidered Blade Runner.
00:01:33:24   I said to myself, "that's what I want to do".
00:01:36:05   After all, like everything,
00:01:39:02   nothing's lost, nothing's created, all is transformed.
00:01:42:21   I was inspired by anything that was done in the USA,
00:01:45:07   and lots of countries; it's still the case today,
00:01:47:19   as you have to nourish on everything.
00:01:54:15   There are two profile confrontations.
00:01:57:06   There are the very technical colleagues,
00:01:59:00   who look for emotion
00:02:01:17   but who focus on very few software applications,
00:02:04:21   and there are those who DIY, I'm one of those.
00:02:07:12   I've hardly ever opened a file,
00:02:09:09   afterwards it's not good
00:02:10:11   as we annoy people on the forums,
00:02:12:02   and in fact we should have just opened the file.
00:02:14:16   In general I pile things up.
00:02:19:13   When there are thousands of Polygons and the machine doesn't want to work...
00:02:29:12   I think there is something that
00:02:32:11   the industrial design studios can not let happen:
00:02:35:06   it's the emotional impact
00:02:37:10   from interfaces...it seems strange to say it like that,
00:02:38:21   but we really can do it.
00:02:40:12   For example, we reflect about standby screens,
00:02:44:06   the interfaces on standby.
00:02:45:23   How can we make the most of them ?
00:02:50:19   For example, there are lots of synchronization concepts
00:02:52:12   like ILife for Apple...
00:02:55:17   We can work on the imerged part of ILife
00:02:59:14   which would be the interface that could retranscribe meetings.
00:03:01:21   We are really in the field which is opening up
00:03:02:23   as far as that is concerned.
00:03:05:14   So why do people call us ?
00:03:08:07   Maybe they understood that we are
00:03:10:17   on the crossroads of all these practices,
00:03:13:07   and that we have the know-how to succeed in these projects.
00:03:37:06   I have rarely gone beyond 15 days for a production.
00:03:42:01   Here, I must have worked for 15 days.
00:03:43:20   So, it was long
00:03:45:19   because I didn't want to get it wrong,
00:03:49:03   and specially because we fish around in excess at the beginning.
00:03:50:23   A bit like a sculptor, he places the block
00:03:52:06   and chips away little by little.
00:03:54:20   So, how does it start ?
00:03:58:06   I looked at the general form of the band for WIF.
00:04:01:05   I found that it looked like a beautiful 16:9 screen.
00:04:03:05   I imagined the signs in the town...
00:04:05:12   hey, lets film around a billboard...
00:04:08:08   we'll make a board a little international, a little heavy...
00:04:10:10   a cross union...
00:04:13:22   And then, the animation can take place on the board.
00:04:16:05   I'm a little sparse like a lot of motion designers
00:04:18:02   for things which dematerialise.
00:04:20:00   I said to myself that I was going to do a "ride",
00:04:21:13   a sort of long plan sequence.
00:04:23:24   Even if it is cut during the compositing.
00:04:26:00   I wanted to include little threads and
00:04:27:22   effects with particles in the movement,
00:04:29:24   but in the end, I said to myself:
00:04:33:11   you'll see it turn once... but then the messages won't be seen.
00:04:35:17   What was particularily interesting in this little animation
00:04:37:23   is that I worked with the people who had made the chart,
00:04:40:12   land they knew about the motion designers profession,
00:04:42:12   they know that when you make a graphic chart,
00:04:44:12   you have to foresee the way
00:04:46:09   in which it will be presented in animation.
00:04:48:22   All types of animation combined.
00:04:50:05   Which is not often the case.
00:04:52:14   The graphic charts from big companies, some are aging,
00:04:56:05   and if they still work, it's because they are very well finished.
00:05:03:00   At the time they were made, they didn't include the pending multimedia
00:05:04:12   finally...the directions in which one could lead
00:05:06:06   the adaptation of their products,
00:05:08:11   which in the case in point animate the graphic chart,
00:05:10:24   and put it on several supports of various different sizes.
00:05:14:08   We have a lot of problems with graphic charts in general.